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About

About Us

Simple, Flexible, and Transparent

We are Traffic Control Freaks. Some might say we’re enthusiasts, but we’d say we’re passionate perfectionists. Yes, we are unusual. We sweat the details that most wouldn’t. We’re the company whose products are recognized for their simple, rugged beauty, easy installation, and intuitive use. We’re the opposite of fussy, delicate, sensitive, or temperamental. Our products are installed by hard-working guys with thick fingers, wool caps, and Carhartt jackets. GRIDSMART is put into action by traffic managers who keep traffic moving and make roads safe for cars, bicycles, and pedestrians. We can honestly say that we care more. We are Traffic Control Freaks.
Our Vision

Improve One Billion Lives Through Intelligence

The inspiration for GRIDSMART Technologies Inc. was born when William Malkes, someone with no previous experience in the transportation industry, believed a team could accomplish with one camera what other companies needed four cameras to do.

This vision pioneered the world’s first single-camera solution for intersection actuation, traffic data collection, and situational awareness. Just look up. The iconic GRIDSMART Bell Camera is easy to spot. It’s the original fisheye camera offering a horizon to horizon view of the intersection, including an unencumbered view of the center where cars, trucks, and bicycles cross paths and most collisions occur.

Key Facts

Our products simply work

  • GRIDSMART is the world’s first single-camera solution for actuation, data collection, and situational awareness.
  • GRIDSMART has processed more than 201 million hours of video across all environmental conditions in 49 states and 29 countries.
  • GRIDSMART has tracked, counted, and classified more than 216 billion vehicles and delivered actionable traffic data to customers worldwide.

Our People

Meet our team

Jeff Price

VP & General Manager

Jeff Price

VP & General Manager

jeff.price@gridsmart.com

  1. As a kid, what did you want to be when you grew up?
    Age 5: Spiderman. Age 15: Navy officer. In between? Too many things to remember.
  2. Where can you be found on an average Saturday?
    Ideally? Somewhere in the wilderness with a backpack and tent. Honestly? Sitting with a laptop doing fun things like writing code.
  3. How do you typically spend your vacation?
    Hiking. Reading. Kayaking.
  4. If you were stranded on a deserted island, what is the one movie you’d take with you?
    I wouldn’t – I’d probably grow to hate it and would rather remember it fondly :-).

Michelle Grossholz

Chief of Sales

Michelle Grossholz

Chief of Sales

michelle.grossholz@gridsmart.com

  1. What movie or tv show can you quote line by line?
    Pretty Woman
  2. What is your all-time favorite sports team?
    University of Tennessee – Volunteers
  3. How do you typically spend your vacation?
    Lounging on the beach

Natisha Sims

Chief of Operations

Natisha Sims

Chief of Operations

natisha.sims@gridsmart.com

  1. Where can you be found on an average Saturday?
    Hanging out with my husband Brian.
  2. How do you typically spend your vacation?
    Relaxing, no planning.
  3. Do you have any nicknames? What are they?
    Tish

Lauren Jochum

Director, Marketing Communications

Lauren Jochum

Director, Marketing Communications

lauren.jochum@gridsmart.com

  1. What movie or tv show can you quote line by line?
    Everything in life can be related to a quote from FRIENDS!
  2. What country could you disappear to for a year?
    Pura Vida, I’m off to Costa Rica!
  3. What is your all-time favorite sports team?
    I was born and raised in Tennessee, so it’s Go Vols!
  4. Where can you be found on an average Saturday?
    Playing with my kids and trying to survive being used as a human jungle gym.

Carl Shaw

Director, Field Application Engineering

Carl Shaw

Director, Field Application Engineering

carl.shaw@gridsmart.com

  1. What’s your all-time favorite book?
    1984 by George Orwell
  2. As a kid, what did you want to be when you grew up?
    An Astronaut
  3. What’s your favorite sports team?
    Pittsburg Steelers
  4. What’s your favorite quote?
    Will to win is overrated – it is the will to prepare to win.
  5. Describe your pet in three words:
    Needy, entitled, spoiled
A word from our founder

Our Founder Bill Malkes 
shares his thoughts on
The GRIDSMART Way

Our Partners

We partner with the top minds and organizations in the world of ITS