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About

About Us

Simple, Flexible, and Transparent

GRIDSMART designs, engineers, and assembles products for the Intelligent Transportation Systems (ITS) industry and provides services to municipal partners around the world. Our vision is to Improve One Billion Lives. We make transportation safer and more efficient for drivers, vulnerable road users, and equipment installers and maintainers. We see the center of the intersection and lead with technology and unparalleled customer service. GRIDSMART pioneered the world’s first single-camera solution for intersection actuation, traffic data collection, and situational awareness, and continues to push boundaries for utilizing technology to improve traffic efficiency and safety.

GRIDSMART is deployed in intersections across the globe, from urban locations with a high density of drivers, bikers, and pedestrians, to suburban and rural communities in mid-size cities and small towns. Since the 2010 launch, the GRIDSMART System has been installed in 49 states and 29 countries. We are committed to being Simple, Flexible, and Transparent in our products, our culture, and our relationships with customers.

Our Vision

Improve One Billion Lives 

Key Facts

Our products simply work

  • GRIDSMART is the world’s first single-camera solution for actuation, data collection, and situational awareness.
  • GRIDSMART has processed more than 201 million hours of video across all environmental conditions in 49 states and 29 countries.
  • GRIDSMART has tracked, counted, and classified more than 216 billion vehicles and delivered actionable traffic data to customers worldwide.

Our People

Meet our team

Jeff Price

VP & General Manager

Jeff Price

VP & General Manager

jeff.price@gridsmart.com

  1. As a kid, what did you want to be when you grew up?
    Age 5: Spiderman. Age 15: Navy officer. In between? Too many things to remember.
  2. Where can you be found on an average Saturday?
    Ideally? Somewhere in the wilderness with a backpack and tent. Honestly? Sitting with a laptop doing fun things like writing code.
  3. How do you typically spend your vacation?
    Hiking. Reading. Kayaking.
  4. If you were stranded on a deserted island, what is the one movie you’d take with you?
    I wouldn’t – I’d probably grow to hate it and would rather remember it fondly :-).

Michelle Grossholz

Sr. Director, Business Development

Michelle Grossholz

Sr. Director, Business Development

michelle.grossholz@gridsmart.com

  1. What movie or tv show can you quote line by line?
    Pretty Woman
  2. What is your all-time favorite sports team?
    University of Tennessee – Volunteers
  3. How do you typically spend your vacation?
    Lounging on the beach

Natisha Sims

Sr. Director, Operations

Natisha Sims

Sr. Director, Operations

natisha.sims@gridsmart.com

  1. Where can you be found on an average Saturday?
    Hanging out with my husband Brian.
  2. How do you typically spend your vacation?
    Relaxing, no planning.
  3. Do you have any nicknames? What are they?
    Tish

Lauren Jochum

Director, Marketing Communications

Lauren Jochum

Director, Marketing Communications

lauren.jochum@gridsmart.com

  1. What movie or tv show can you quote line by line?
    Everything in life can be related to a quote from FRIENDS!
  2. What country could you disappear to for a year?
    Pura Vida, I’m off to Costa Rica!
  3. What is your all-time favorite sports team?
    I was born and raised in Tennessee, so it’s Go Vols!
  4. Where can you be found on an average Saturday?
    Playing with my kids and trying to survive being used as a human jungle gym.

Carl Shaw

Sr. Director, Technical Services

Carl Shaw

Sr. Director, Technical Services

carl.shaw@gridsmart.com

  1. What’s your all-time favorite book?
    1984 by George Orwell
  2. As a kid, what did you want to be when you grew up?
    An Astronaut
  3. What’s your favorite sports team?
    Pittsburg Steelers
  4. What’s your favorite quote?
    Will to win is overrated – it is the will to prepare to win.
  5. Describe your pet in three words:
    Needy, entitled, spoiled
Our Partners

We partner with the top minds and organizations in the world of ITS