ITS America 2016 San Jose


With new leadership, ITS America aims to make the annual meeting and exhibit an entirely new event from past years. The usual exhibit space, conferences, papers and demonstrations, depicted the transformative moment in intelligent transportation will be there, but with fresh energy ITS America 2016 in San Jose is where innovators connect with implementers. It’s where tech + transportation = Integrated Mobility. Transportation Redefined.

At the event, companies, public agencies, academics, engineers, researchers, regulators, lawmakers, app developers, infrastructure security agents, financiers and the media will come together to make new contacts, transfer knowledge and generate new ideas about what is next in a world where transportation is at the center of the IoT.

According to Research and Markets, the IoT within the transportation market is expected to bring about a game-changing revolution in the coming years and is projected to reach $143 billion by 2020. This growth will be from the explosion of wireless sensor networks and the broader adoption of emerging ITS technologies and IoT products and services across a host of companies from the semiconductor OEMs to network operators, software companies, and networking equipment providers.

ITS America 2016 San Jose draws from the tech field with an open, expanded format which builds upon each day and is created to generate debate, discussion and foment new ideas.

ITS America 2016 San Jose.  It’s the incubator of the next generation ITS.

Monday, June 13th “Wheels & Things”

“Wheels & Things” focuses on all “things” using, altering or creating new intelligent transportation systems technologies. It’s about those who want to move and that which needs to be moved each self-identifying, broadcasting and serving as passive information generators within the network.

Tuesday, June 14th “Infrastructure of Things”

“Infrastructure of Things” focuses on all the “stuff” the “wheels & things” interact with. The physical hardware – lights and poles, signs, medians, and loops. The network backbone. Wireline. Wireless 4G, 5G, DSRC, LTE, LTE-Direct. The “middleware” – the glue – of the intelligent transportation system.

Wednesday, June 15th “Show Me The Money!”

“Show Me The money!” focuses on what the future ITS backend looks like. Seamless payment systems, billing, customer relationship management, identity, network management.

Save the Date for INTERSECT16

October 25-27, 2016
Knoxville, Tennessee

Hotel blocks have been reserved at the following locations for INTERSECT16:

SpringHill Suites by Marriott

Rates at the Springhill include complimentary hot breakfast buffet served each morning, heated indoor pool and whirlpool, exercise room, guest laundry and valet services, complimentary high-speed internet access, expanded cable package with HBOTM and the security of a 24-hour staff. Click here to reserve a room.

Homewood Suites by Hilton

The rate includes complimentary breakfast served daily, complimentary light meal Monday – Thursday evenings, separate living and sleeping areas, high-speed wireless and Cad 5 internet access, exercise facility, and swimming pool and heated whirlpool. Click here to reserve a room.


As a change agent in traffic, GRIDSMART puts a premium on user experience. GRIDSMART Support makes it simple to get answers to all GRIDSMART related questions. Your first line of support is your local distributor, but we are eager to help at anytime. GRIDSMART Customer Support can be reached at or +1 866.652.5347.

The intuitive User Guide is also a great ‘go-to’ resource for questions!

Though you may have seen them already in the User Guide and Changelog, we’d like to remind you about two specific updates:

  1. Starting with version 6.0.2, the Client will tell you if a connected Processor requires a newer Client and will let you download that newer Client directly from the Processor.  No more running to a nearby coffee shop for WiFi to download the new Client!
  2. The new GS2 Front Panel shows useful operational information with clear and vibrant color LEDs. Phase and calls should be pretty straightforward to understand. Any flashing LED is something that deserves your attention. More details, including video, are available in the User Guide.

5 time NFL All-Pro and Superbowl XX Team Captain to kick off INTERSECT16!

Brian Holloway Headshot[1]

On October 26th, Stanford All-American, 5 time NFL All-Pro, and  3 time Pro Bowl Left Tackle (protecting the blind side) Brian Holloway will kickoff INTERSECT16!

Brian was the New England Patriots first-round draft pick out of Standford University in 1981.  One of the most dominating offensive linemen of his era, the 6’7” powerhouse was at the core of the 1985 New England Patriots Super Bowl team.

In 1986, Brian was elected by his peers to forge a new direction in NFL policy, becoming the youngest Vice-President of the NFL Player’s Association at only  27 years old. Brian retired from the NFL in 1992 after eight distinguished seasons with the Patriots and two with the Los Angeles Raiders.

Today, Brian is an international motivational speaker and renowned corporate trainer, mobilizing companies and organizations in search of peak productivity and helping them achieve new levels of excellence. He understands how to transform thinking within organizations and challenge the competitive spirit of diverse work teams. His Silicon Valley roots launched him beyond his Hall of Fame career in the NFL to become one of the most sought-after business intelligence consultants in America.

A more detailed INTERSECT agenda is coming soon. In the meantime, mark your calendar for October 25-27. And don’t forget to wear your favorite team jersey!

Greetings from GRIDSMART

Greetings friends!

Welcome to the inaugural edition of the GRIDSMART Quarterly Circular!

We commit this publication to uphold our GRIDSMART core values of Simple, Flexible, and Transparent.  We promise to live up to the canons in our blog – What a Freak Believesand do our best to bring you high quality, useful information.

The GRIDSMART Quarterly Circular is a company newsletter, and while one may perceive a slight GRIDSMART slant in our viewpoint, this newsletter will not become a living commercial. Our aspirations are much higher than to be another four-page advertisement you get every time you open your email. You know the senders!

We want to bring you industry information, funding notices, professional development opportunities, and maybe even a relevant classified ad or two.  We certainly want to share more about GRIDSMART and its infinitely flexible utility, but our purpose is to make this a valuable source of industry information.

Last year we created the email address, where you can directly reach our senior management to CALL US OUT if we violate Simple, Flexible, or Transparent. We also want to hear what you want in the newsletter! We promise to use these same core values when we publish new editions of the circular.

2016 is a huge year in the life of GRIDSMART with the release of GS2.  We have always been known for innovative, boundary pushing software. Well, our hardware engineers answered the call; they got the message with vengeance.  We honestly believe that GS2 is the most thought out piece of hardware in the history of our industry, and while incredibly smart people have put blood, sweat, and tears into other great products around our space, no one has ever done it like this.

The primordial soup that was the birth of GS2 emanated in Nashville, Tennessee during a three day vision quest facilitated by my friend, Dr. David Owens, Professor of Innovation at Vanderbilt University (interview here), and author of “Creative People Must Be Stopped” (promo here).  This eclectic group of 27 included: an engineer of Intel-like processor chips; a telecommunications executive; industry consultants; distributors and end users; software design engineers; process engineers; and even a retired NFL football player.

With a plethora of notions, philosophies, wants and desires in hand, GRIDSMART partnered with what is perhaps the most innovative design firm of the past 2 ½ generations. Our partner sent a team of seven diverse creative professionals (design engineers, software engineers, an art director and a humanist) to watch how people use GRIDSMART in the field.  This gaggle of observers observed traffic professionals in the wild in the Northeast, Southeast, Midwest, and far West. They interviewed our customers, academics, distributors, integrators, and even our competitors. They quizzed people from a half dozen different countries, and they even queried industry investors at the ITS World Congress in Detroit.

Afterwards, they broke bread with our executive creative team and began nine months of preparation (ironic timeline, isn’t it?) and the commencement of the GS2 design.  We think you’re going to like what happened next.  You will see it all throughout 2016.

A smidgen of foreshadowing: you can open GS2 and replace parts without tools.  We never want you to need an RMA, but if you do, many issues can be resolved with simple field repair.

The bright and colorful LEDs on GS2’s front panel show traffic light states and GRIDSMART calls, as well as camera and system status. The processor is housed in an artisan crafted, investment cast housing, and because GS2 is only 1.75” tall, it fits in your cabinets three different ways: vertically; horizontally; and rack mounted (standard 1U).

It is going to be a great year.  Please tell us what you think.