The transportation industry does a great job of talking to each other. However, it doesn’t do such a great job of talking to people outside of the industry. Why does it need to be good at both?

Krishna Desai, the Global Marketing Manager for Cubic Transportation Systems, shares with POLICYSMART why it’s so critical for the transportation and ITS industries to become better at speaking to others. Some of the reasons include the need to recruit great Millennial talent, to share with private companies what our real transportation needs are, and to explain clearly why important projects need funding.

We bring you another special episode on this second day of INTERSECT19! Tune in to find out more reasons why ITS needs a message makeover and how the industry can go about doing it.



If you like our show, be sure to share it with your colleagues. You can also leave us a rating and a review. Those are helpful and much appreciated. If you have a question or comment, email us at POLICYSMART is a podcast production of GRIDSMART Technologies.

Recent Blogs

Stay informed and connected with industry insights, company news and personal stories

Protect Your Community with GRIDSMART Protect

Safety is the most fundamental need in your intersections. But existing in-ground detection and approach-based systems do not do enough, especially for vulnerable road users. That’s why Cubic Transportation Systems is introducing GRIDSMART Protect....

GRIDSMART Releases Version 19.12

Dear Valued Partners, Earlier this month, we shared a preview of GRIDSMART System Software Version 19.12 in a webinar that many of you attended. We're happy to share that 19.12 is now in general release and available for download. We encourage you to update all of...

Featured Event


After much deliberation, and with much remorse, GRIDSMART has decided to cancel INTERSECT this year. The safety of our employees, distributors and customers is of utmost importance.