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The transportation industry does a great job of talking to each other. However, it doesn’t do such a great job of talking to people outside of the industry. Why does it need to be good at both?

Krishna Desai, the Global Marketing Manager for Cubic Transportation Systems, shares with POLICYSMART why it’s so critical for the transportation and ITS industries to become better at speaking to others. Some of the reasons include the need to recruit great Millennial talent, to share with private companies what our real transportation needs are, and to explain clearly why important projects need funding.

We bring you another special episode on this second day of INTERSECT19! Tune in to find out more reasons why ITS needs a message makeover and how the industry can go about doing it.

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