The Truth Behind Traffic Data

On January 1 of this year, we introduced what we think is is the most thought-out traffic control system in the industry, the GS2 Processor. We also introduced our Performance Modules.  Put the two together, and you’ve got a highly reliable system that syncs all of your intersection data directly to GRIDSMART Cloud, letting you access it any time you want without having to manually download it to an external drive at every site.

Our new approach stands to change the way people manage traffic forever, with accumulated data that will help GRIDSMART identify and learn from trends, better our product, and offer pay-as-you-go flexibility for the future. The Performance Modules will provide customers with never-before seen insight into the behavior of an intersection. With that in mind, you might be asking yourself, “What about data security? Where is my data going? What about consumer privacy?”

First, the information we’re collecting is just plain old traffic data like counts, movements, and light states, so no specific vehicle information is ever recorded.  Because our system is wireless, we never need to touch your internal network; it’s always safe and under your control. This is done on our end at no charge to you.

In the spirit of Transparency, GRIDSMART also has access to the data through the GRIDSMART Cloud. Aggregated data gathered from intersections in 46 States and 22 countries around the world. Big picture data that we will use to make products that will be even more useful to you in the future.

We also want that information to be available for the greater good of global infrastructure. Real estate developers, planners, municipalities, and businesses can use this data to plan smarter, build more efficiently and someday, use our products to improve everyone’s way of life.

While we’d love for you to invest in the Performance and Performance Plus data modules today, you don’t have to – no pressure. The data is there regardless, but only unlocked at your request. You will always have full, unfettered access to your data and it will be securely backed up. That’s our promise. Maintaining your privacy is as important to us as maintaining our company’s integrity.

We encourage you to contact us directly if you feel our latest approach violates our core values of Simple, Flexible, and Transparent. We want to hear your concerns, your troubles, and your doubts so we can put them to rest for good.